Exposure is Not Necessarily a Flex

Your work is the flex, and it’s your work that will ultimately provide you a platform.

By Jennifer R. Farmer

In most situations, participating in a media or podcast interview is not necessarily a flex. For nonprofit leaders, your work is the flex, and it’s your work that will ultimately provide you a platform. But the platform is not the goal; the work is.

I get it. It feels good to be able to tell your story. It feels good for a third party to ask about you. And it feels good to be featured in a news story, magazine, or podcast. 

But understand that with increased exposure comes increased scrutiny. There will always be someone who wants to verify if what you say is true. Not only will reporters and producers verify if what you’re saying is true, but there is a slew of curious online personalities who will also analyze your interviews and public comments and look for truth or lies. When you get the spotlight that you’ve been craving, be sure to have verifiable facts, third-party validators and links to back up your point.

What is more, as you develop your work, also continue to develop yourself, and your character. Your talent may land you opportunity, but character will help you make the most of that opportunity.

There will always be opportunities for attention. From social media, to vlogs, to podcasts, to traditional media, there are ample ways to get in front of audiences. But, consider asking yourself why you want more attention? Ask yourself what will change if more people know your name or product? Ask yourself whether you are prepared for the good as well as the bad. I like to say, if you are praying for more exposure, carry an umbrella because you will get sunshine and rain.

And if you’ve been doing the work, but it seems awareness is slow, watch this video: https://www.youtube.com/watch?v=OqByT5EVcks&t=6s