The Underbelly of Extensive Media Coverage
I have seen leaders spearheading incredible work and receiving awesome coverage, only to struggle with the jealousy of their peers.
By Jennifer R. Farmer
Many people want and need media coverage. Media coverage can make it easier for funders and donors to find and invest in an entity’s work. Coverage can also lend credibility to your organization, campaign or initiative. For instance, when you want to learn about a company or organization, you will likely Google them to determine if there is favorable or negative coverage and reviews. When people see coverage from an independent and established media organization, they are more likely to view an entity as credible and effective. We know coverage is important, and I’m in the business of ensuring good people get the spotlight they want, need and deserve.
And yet, there is an under belly of media coverage. In addition to attracting funders, it can also attract jealousy and envy. I have seen leaders spearheading incredible work and receiving awesome coverage, only to struggle with the jealousy of their peers. As you think about media coverage, be clear that as your platform increases, so will your challenges. This shouldn’t mean that you hide or stay in a perpetual state of fear. But you should be prepared and ensure that you are operating ethically and effectively. If there are things you need to tend to, do so now, understanding that media coverage can put a microscope on you and the entity you lead.
In other words, media coverage can attract scrutiny. Whenever I see notable campaigns – especially those that spring from under-represented groups or those experience a meteoric rise following a crisis or viral moment – I always pray that the organization is putting the right practices in place that will safeguard them against the eventual scrutiny and public eye that will follow their success.
I share this so you are informed. If you’re praying for a larger platform, carry an umbrella so you’re prepared for the sun as well as the rain.
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