Spotlight PR brings quality public relations assistance into reach for mission-driven causes as well as socially conscious entrepreneurs, celebrities and executives.

Our Team

Jennifer R. FarmerFounder

Jennifer R. Farmer is an author, lecturer and strategic communications professional. She works with grassroots leaders, celebrities, and executives who are committed to social and racial justice.  Jennifer helps them to navigate personal and professional crises, cultivate and maintain their brands, and tell their stories more effectively.

Her debut book, “Extraordinary PR, Ordinary Budget: A Strategy Guide,” is a compilation of strategic communications case studies from racial and social justice campaigns she has led or supported.

Most recently, Jennifer worked with Netflix to promote her client, Michael Render’s (pka Killer Mike) new Netflix series ‘Trigger Warning with Killer Mike.’ She helped facilitate and maintain a month-long media tour for the rapper, activist and businessman, which saw him quoted in more than 75 media stories from January 16, 2019 through February 12, 2019.  Farmer booked Render on ‘The Breakfast Club with Charlamagne the God,’ an interview that yielded more than 2.3 million views as of Feb. 2019, and the Joe Rogen Podcast, which garnered over 2.2 million views as of Feb. 2019. Render recognized her work in many interviews, including his interview with Joe Rogen (12:06 minute mark).

Jennifer has held range of senior leadership positions with Advancement Project, Faith in Action, the Service Employees International Union, SEIU District 1199 (KY/WV/OH) and the Ohio Department of Transportation, in the administration of former Ohio Gov. Ted Strickland. She has worked with celebrities and leaders such as Jesse Williams (Grey’s Anatomy), former Ohio State Senator Nina Turner, the Rev. Dr. Brianna K. Parker, the Rev. Michael McBride, and veteran civil rights attorneys Penda D. Hair and Judith Browne Dianis.

Jennifer’s clients have been featured in leading print, digital and broadcast media outlets including The View, The Wendy Williams Show, CNN’s Brooke Baldwin, The New York Times, The Wall Street Journal, The Washington Post, Politico, MSNBC, HBO’s Real Time with Bill Maher, and The Rachel Maddow Show.

For more information, visit www.jenniferrfarmer.org or follow her on Twitter/IG: @pr_whisperer. For PR gems, follow Jennifer at Facebook.com/Tips4ExtraordinaryPR.

Kim BarbanoCommunications Consultant

Kim Barbano is a Washington, D.C.-based public relations professional who has worked with international non-governmental organizations, national non-profits, associations, and the private sector on a wide range of strategic communications initiatives. She is dedicated to helping forward thinking, mission-driven companies and organizations get to the core of who they are, identify their most pressing needs, and develop the best ways to tell their own compelling stories. Kim has ran public affairs and advocacy campaigns on some of our most urgent health issues, including global malnutrition, sustainable food and agriculture, maternal health and breastfeeding, the national mental health care crisis, and the devastating effects of step therapy in national health insurance. She has trained executives and subject matter experts on social media, public speaking, and media interviews and has facilitated roundtables and panels at some of the world’s most prestigious conferences, including the U.N. General Assembly and Aspen Ideas Festival.

Originally from Northern Virginia, Kim holds a Bachelor of Science in Communication from the University of Miami School of Communication in Coral Gables, Florida, where she majored in both public relations and international studies and minored in marketing. Kim resides with her husband in Arlington, Virginia and outside of PR is an instructor and personal trainer at Next Phase Studio, amateur home cook, foodie, aspiring wine connoisseur, and avid traveler.

Joy Metcalf

Joy MetcalfCopy Editor

Joy Metcalf is an editor with more than 15 years of experience working on everything from books to magazines, newsletters, and websites. She began her career in B2B publications before serving as managing editor of financial investment newsletters and then of association publications. She has worked as a senior editor of education for U.S. News and World Report, and is currently the managing editor of periodicals for the Association for Talent Development. She also freelances regularly for such clients as Spitfire Strategies, TPI-US, the ACLU, and the YWCA. Her website is www.stetediting.com.