Atlanta, GA

Spotlight PR values the Peach State. We’ve had the pleasure of supporting a host of leaders in the Atlanta region, including Grammy-award winning rapper Michael Render, pka Killer Mike. From 2018 through 2020, our founder Jennifer R. Farmer, served as Render’s political publicist. In 2021, Farmer also supported Render with various projects and campaigns. Today, our firm continues to support Render with periodic campaigns and events.
In addition to Render, Spotlight PR has served a range of groups in Atlanta including Bankhead Seafood, 9to5 Georgia, the Black Church PAC, the Black Southern Women’s Collaborative, and more. Whether you need help garnering media attention, prepping for media interviews, or managing high stakes crisis situations, we are capable and trusted partners. We hold your confidence and position you to share your story with impact.
Our core services include crisis communications, ghostwriting, and PR coaching. Regardless of your background or circumstance, we tailor our services and products to meet your unique needs. Whether we are writing a strategic communications plan, helping you navigate a challenging situation, or helping you announce a major event, our goal is to help you get the media spotlight you deserve. We also want to position you in a way that makes your current and future self-proud.
Working With Spotlight PR
- Tailored Strategies: We develop custom strategies to meet your specific needs and goals. We also create tools that help you and your team to protect your brand and confidently share your story.
- Rapid Response: When urgent situations arise, we step in as trusted, capable partners. We don’t wait for you to tell us what is happening; we come to you with proposals and ideas.
- National Insight: Working with clients across the country allows us to bring broader public relations perspectives to support your work. We are steeped in what is happening in your local community, while mindful of national trends that may impact you.
- Trust & Credibility: We prioritize steady, trusting relationships with clients, partners and the media alike. We work to maintain our and your credibility, which supports your and our long-term goals. Regardless of whether your engagement with us is 6 months or 6 years, we handle your communications needs with care, diligence and professionalism.
Testimonials
Spotlight PR has helped my client and myself be better equipped to operate in all the new PR spaces beyond the music industry that we were used to as well as strengthen our PR relations in music and improved our messaging overall ten-fold.

