Spotlight PR LLC is a Black woman-owned, social justice public relations firm. Founded by Jennifer R. Farmer, the firm is committed to ensuring that good people have great public relations support.
Farmer has made her mark in social justice movements, holding a range of senior leadership positions with national racial justice, labor and faith-based groups. She is the author of “Extraordinary PR, Ordinary Budget: A Strategy Guide (Berrett-Koehler 2017)” and “First and Only: A Black Woman’s Guide to Thriving at Work and in Life (Broadleaf Books 2021).” Farmer is the host of the United Methodist Women’s award-winning #FaithTalks podcast.
Through Spotlight PR, Farmer and her team represent a host of high-profile clients including the Black Southern Women’s Collective, activist, rapper and businessman Michael Render, pka Killer Mike, who is host of the Netflix show, “Trigger Warning with Killer Mike” and one half of the rap duo Run the Jewels, the Rev. Dr. William J. Barber II and Repairers of the Breach; the UndocuBlack Network, author Edgar Villanueva (Decolonizing Wealth), and a host of social justice organizations such as United Methodist Women, Religious Coalition for Reproductive Choice and more.
Spotlight PR specializes in:
- Media Relations
- Opinion Essay Writing and Placement
- Training
Farmer and her team’s understanding of the intersection of politics, advocacy and media has helped the leaders and groups they have worked with standout in a crowded media landscape. She and the teams she has led have booked clients and colleagues in news stories and TV segments in leading print, digital and broadcast media outlets including The New York Times, the Wall Street Journal, The Washington Post, Atlanta Journal Constitution, USA Today, Politico, HuffPost, The View, The Real, CNBC, CNN’s Brooke Baldwin, the Joe Rogan Podcast, The Breakfast Club, HBO’s Real Time with Bill Maher, MSNBC’s AM Joy, and MSNBC’s The Rachel Maddow Show.
Farmer is a former member of the University of Rochester Board of Trustees’ Diversity Advisory Council, and also serves on the advisory committee for the National Center for State Courts’ Community Engagement in the Courts initiative. Farmer earned a Bachelor of Arts in English and Political Science from the University of Rochester. She is a mother of two. You can learn more about her here: https://www.jenniferrfarmer.org or visit the “contact us” page to schedule a consultation.
