The Spotlight Advantage

For over 17 years, Jennifer R. Farmer has made her mark in social justice movements, holding a range of senior leadership positions with national racial justice, labor and faith-based groups. She is the author of “Extraordinary PR, Ordinary Budget: A Strategy Guide (Berrett-Koehler 2017)” and the forthcoming book, “First and Only,” which focuses on the work black women must do to navigate in work and life.

She is  the founder of Spotlight PR LLC, a boutique firm specializing in public relations and training for leaders and groups committed to social and racial justice. Through Spotlight PR, Jennifer represents a host of high-profile clients including activist, rapper and businessman Michael Render, pka Killer Mike, who is host of the Netflix show, “Trigger Warning with Killer Mike” and one half of the rap duo Run the Jewels, Art, Beats & Lyrics, the Rev. Dr. William J. Barber II, author Edgar Villanueva (Decolonizing Wealth), and a host of social justice organizations such as the Funders’ Collaborative for Youth Organizing, Repairers of the Breach, United Methodist Women, Religious Coalition for Reproductive Choice and more.

Spotlight PR specializes in:

  • Media Relations
  • Leadership Development
  • Group Facilitation
  • Training

Jennifer’s understanding of the intersection of politics, advocacy and media has helped the leaders and groups she’s worked with standout in a crowded media landscape. She and the teams she has led have booked clients and colleagues in news stories and TV segments in leading print, digital and broadcast media outlets including The New York Timesthe Wall Street JournalThe Washington Post, Atlanta Journal Constitution, USA Today, PoliticoHuffPost, The View, The Real, CNBC, CNN’s Brooke Baldwin, the Joe Rogan Podcast, The Breakfast Club, HBO’s Real Time with Bill Maher, MSNBC’s AM Joy, and MSNBC’s The Rachel Maddow Show.

Jennifer is a member of the University of Rochester Board of Trustees’ Diversity Advisory Council, and also serves on the advisory committee for the National Center for State Courts’ Community Engagement in the Courts initiative. Farmer earned a Bachelor of Arts in English and Political Science from the University of Rochester. She is a mother of two and lives in Northern Virginia. You can learn more about her here: https://www.jenniferrfarmer.org or visit the “contact us” page to schedule a consultation.

 

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Who Hires Us?

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Individuals or organizations that are receiving limited media attention or problematic media coverage and want help establishing their brand or changing the narrative about their

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Individuals or organizations with a strong orientation to social or racial justice who want to work with a PR firm experienced in this area. They value a PR firm whose employees have extensive experience in this area.

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Individuals or organizations that need sporadic help, such as help facilitating a training or help coaching staff.

Our Services

  • Content Creation
  • Crisis Communications
  • Media Relations
  • Message Development
  • Strategic Communications
  • Workshop Facilitation and Training
  • Writing and Ghostwriting

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Testimonials

“Jennifer Farmer is a force of nature. She fuses excitement, expertise and hope into all she does. As a leadership whisperer, she has the keen ability to guide individuals and organizations to transformational change by cultivating an environment that allows everyone to see what is, re-imagine what could be and build on the wholly possible.  If you or your organization want to go to the next level, call Jennifer Farmer.” -Nina Turner, former state senator, Ohio

Senator Nina Turner

“In times of crisis, Jennifer is like a fish in water. She works at campaign pace without sacrificing quality and without inciting panic.”

State Senator Capri Cafaro

“Working with Jennifer was the best decision I made as a new business owner. I learned more than I ever could have paid for, and I was protected from making damaging, rookie mistakes. I knew nothing about public relations, but Jennifer is experienced in PR and gifted in spotlighting dreams. You can hire a PR firm anytime, but there’s only one Jennifer R. Farmer; she believed in my dream, worked through the night to help me achieve it and superseded my expectations.”

Rev. Dr. Brianna K. Parker

“I sincerely appreciate you and your work. You have helped me sharpen my message and focus. Thank you.”

Michael Render, pka Killer Mike

Our Team

Jennifer R. Farmer is an author, lecturer and strategic communications professional. She works with ...

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Kim Barbano is a Washington, D.C.-based public relations professional who has worked with internatio...

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Joy Metcalf

Joy Metcalf is an editor with more than 15 years of experience working on everything from books to m...

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