The Spotlight Advantage

Spotlight PR LLC is a public relations consultancy supporting leaders and organizations advancing justice. We represent those who live to serve humanity. Founded by Jennifer R. Farmer, the firm is committed to ensuring that good people have great public relations support. Known as ‘The PR Whisperer,’ Farmer supports leaders who advocate for racial and social justice.

Farmer has made her mark in social justice movements, holding a range of senior leadership positions with national racial justice, labor and faith-based groups. She is the author of “Extraordinary PR, Ordinary Budget: A Strategy Guide (Berrett-Koehler 2017)” and “First and Only: A Black Woman’s Guide to Thriving at Work and in Life (Broadleaf Books 2021 and 2022).” Farmer is the host of the award-winning podcast, Faith Talks, which is a production of United Women in Faith, formerly United Methodist Women.

Through Spotlight PR, Farmer and her team have represented a host of high-profile clients including the Black Southern Women’s Collaborative; CLLCTIVLY, the Decolonizing Wealth Project; Florida Rights Restoration Coalition,  Florida Rising; LIVE FREE;  activist, Grammy award-winning rapper and businessman Michael Render, pka Killer Mike; the Rev. Dr. William J. Barber II and Repairers of the Breach; Race Forward; Revolve Fund; the UndocuBlack Network; United Women in Faith; and the Black Church PAC.

Spotlight PR Services Include:

Farmer and her team’s understanding of the intersection of politics, advocacy, and media have helped the leaders and groups they have worked with stand out in a crowded media landscape. They have booked clients and colleagues in news stories and TV segments in leading print, digital and broadcast media outlets including The New York Timesthe Wall Street JournalThe Washington Post, Atlanta Journal-Constitution, USA Today, Politico, U.S. News and World Report, HuffPost, The View, The Real, CNBC, CNN’s Brooke Baldwin, the Joe Rogan Podcast, The Breakfast Club, HBO’s Real Time with Bill Maher, MSNBC’s AM Joy, and MSNBC’s The Rachel Maddow Show.

Farmer is a former member of the University of Rochester Board of Trustees’ Diversity Advisory Council, and previously served on the advisory committee for the National Center for State Courts’ Community Engagement in the Courts initiative. Farmer earned a Bachelor of Arts in English and Political Science from the University of Rochester. You can learn more about her here: https://www.jenniferrfarmer.org or visit the “contact us” page to schedule a consultation.

Who Hires Us?

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Individuals or organizations that are receiving limited media attention or problematic media coverage and want help establishing their brand or changing the narrative about their

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Individuals or organizations with a strong orientation to social or racial justice who want to work with a PR firm experienced in this area. They value a PR firm whose employees have extensive experience in this area.

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Individuals or organizations that need sporadic help, such as help facilitating a training or help coaching staff.

Our Services

  • Crisis Communications
  • PR Coaching
  • Media Training
  • Ghostwriting

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    Testimonials

    “Spotlight PR has done amazing work bringing national media attention to the important work being done in the Deep South. Jennifer introduced and connected us to so many different media platforms from traditional media and online magazines to issue specific podcasts!”

    Ashley Shelton, Power Coalition for Equity & Justice

    Jennifer R. Farmer and Spotlight PR were more than just a PR firm. In the aftermath of trauma that brought overwhelming media interest, Jennifer was our protector. Her strategic, calm, practical wisdom helped us navigate a reality we never imagined. Jennifer and her staff offered professionalism, guidance, and support that helped us to share our story and amplify our message. When our world was turned upside down, Spotlight PR was our lifeline.

    Rabbi Charlie Cytron-Walker

    “I recommend Spotlight PR for anyone who lives to serve humanity,”

    Dr. Sabrina N’Diaye, The Heart Nest Center

    “In times of crisis, Jennifer is like a fish in water. She works at campaign pace without sacrificing quality and without inciting panic.”

    State Senator Capri Cafaro

    “Working with Jennifer was the best decision I made as a new business owner. I learned more than I ever could have paid for, and I was protected from making damaging, rookie mistakes. I knew nothing about public relations, but Jennifer is experienced in PR and gifted in spotlighting dreams. You can hire a PR firm anytime, but there’s only one Jennifer R. Farmer; she believed in my dream, worked through the night to help me achieve it and superseded my expectations.”

    Rev. Dr. Brianna K. Parker

    “I sincerely appreciate you and your work. You have helped me sharpen my message and focus. Thank you.”

    Michael Render, pka Killer Mike

    Our Team

    Jennifer R. Farmer is an author, lecturer and strategic communications professional. She works with grassroots leaders, celeb...

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    Tiffany Onyejiaka is a journalist, copywriter, and researcher with a deep passion for communicating the important yet often u...

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    Peppur Chambers Self Image

    Peppur is an international writer/producer/educator who strives to live her voice and inspires others to do the same, especia...

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    C. Christopher Scott is an experienced leader with over 20 years of expertise in vision management, organizational structure,...

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    Coshandra Dillard is an award-winning writer with nearly two decades of editorial experience. She began her career as a newsp...

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    Chris Pugh is the Media Relations Manager for Spotlight PR. He is an accomplished public relations professional, editor and j...

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