The Spotlight Advantage

To leaders and influencers seeking better relationships with the media, Jennifer R. Farmer, is The PR Whisperer.

Through Spotlight PR, she helps organizations share powerful messages and win in the court of public opinion. The firm caters to socially-conscious innovators who are moving big dreams and making a bigger impact.

Spotlight PR specializes in:

  • Crisis Communications
  • Leadership Development
  • Media Relations
  • Spokesperson Training

With a strong orientation to service, Jennifer and her team’s secret sauce is timely delivery, and a willingness to execute, not just advise. If Spotlight PR is walking with you through a crisis, you will feel as if you are their only client. Customized, one-on-one service is company value.

Drawing on wisdom from her more than 17 years’ experience in the communications and political fields, the firm offers practical tips and tangible resources, such as Jennifer’s book “Extraordinary PR, Ordinary Budget,” to support clients through a variety of media situations.

The firm is proud to service clients from the entertainment industry to the faith-based arena to political advocacy organizations. The litmus test for representation is an expressed commitment to social and racial justice.

Visit the contact us page to schedule a consultation.


jennifer smiling white suit

Who Hires Us?

Young Lady working on creative reports

Individuals or organizations that are receiving limited media attention or problematic media coverage and want help establishing their brand or changing the narrative about their

AA man in t-shirt

Individuals or organizations with a strong orientation to social or racial justice who want to work with a PR firm experienced in this area. They value a PR firm whose employees have extensive experience in this area.


Individuals or organizations that need sporadic help, such as help facilitating a training or help coaching staff.

Our Services

  • Content Creation
  • Crisis Communications
  • Media Relations
  • Message Development
  • Strategic Communications
  • Workshop Facilitation and Training
  • Writing and Ghostwriting

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“Jennifer R. Farmer is more than a public relations expert; she is an organizational change agent. She has a laser-focused ability to guide teams to realize, utilize and maximize their collective abilities towards taking their company to the next level. From management coaching to strategic planning, Jennifer will help any team cultivate a culture of success.”

Senator Nina Turner

“In times of crisis, Jennifer is like a fish in water. She works at campaign pace without sacrificing quality and without inciting panic.”

State Senator Capri Cafaro

“Working with Jennifer was the best decision I made as a new business owner. I learned more than I ever could have paid for, and I was protected from making damaging, rookie mistakes. I knew nothing about public relations, but Jennifer is experienced in PR and gifted in spotlighting dreams. You can hire a PR firm anytime, but there’s only one Jennifer R. Farmer; she believed in my dream, worked through the night to help me achieve it and superseded my expectations.”

Rev. Dr. Brianna K. Parker

“I sincerely appreciate you and your work. You have helped me sharpen my message and focus. Thank you.”

Michael Render, pka Killer Mike

Our Team

Jennifer R. Farmer is an author, lecturer and strategic communications professional. She works with ...

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Kim Barbano is a Washington, D.C.-based public relations professional who has worked with internatio...

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Joy Metcalf

Joy Metcalf is an editor with more than 15 years of experience working on everything from books to m...

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