For over 17 years, Jennifer R. Farmer has made her mark in social justice movements, holding a range of senior leadership positions with national racial justice, labor and faith-based groups. She is the author of “Extraordinary PR, Ordinary Budget: A Strategy Guide (Berrett-Koehler 2017)” and the forthcoming book, “First and Only,” which focuses on the work black women must do to navigate in work and life.
She is the founder of Spotlight PR LLC, a boutique firm specializing in public relations and training for leaders and groups committed to social and racial justice. Through Spotlight PR, Jennifer represents a host of high-profile clients including activist, rapper and businessman Michael Render, pka Killer Mike, who is host of the Netflix show, “Trigger Warning with Killer Mike” and one half of the rap duo Run the Jewels, Art, Beats & Lyrics, the Rev. Dr. William J. Barber II, author Edgar Villanueva (Decolonizing Wealth), and a host of social justice organizations such as the Funders’ Collaborative for Youth Organizing, Repairers of the Breach, United Methodist Women, Religious Coalition for Reproductive Choice and more.
Spotlight PR specializes in:
- Media Relations
- Leadership Development
- Group Facilitation
- Training
Jennifer’s understanding of the intersection of politics, advocacy and media has helped the leaders and groups she’s worked with standout in a crowded media landscape. She and the teams she has led have booked clients and colleagues in news stories and TV segments in leading print, digital and broadcast media outlets including The New York Times, the Wall Street Journal, The Washington Post, Atlanta Journal Constitution, USA Today, Politico, HuffPost, The View, The Real, CNBC, CNN’s Brooke Baldwin, the Joe Rogan Podcast, The Breakfast Club, HBO’s Real Time with Bill Maher, MSNBC’s AM Joy, and MSNBC’s The Rachel Maddow Show.
Jennifer is a member of the University of Rochester Board of Trustees’ Diversity Advisory Council, and also serves on the advisory committee for the National Center for State Courts’ Community Engagement in the Courts initiative. Farmer earned a Bachelor of Arts in English and Political Science from the University of Rochester. She is a mother of two and lives in Northern Virginia. You can learn more about her here: https://www.jenniferrfarmer.org or visit the “contact us” page to schedule a consultation.
