Spotlight PR LLC is a public relations consultancy supporting leaders and organizations advancing justice. We represent those who live to serve humanity. Founded by Jennifer R. Farmer, the firm is committed to ensuring that good people have great public relations support. Known as ‘The PR Whisperer,’ Farmer supports leaders who advocate for racial and social justice.
Farmer has made her mark in social justice movements, holding a range of senior leadership positions with national racial justice, labor and faith-based groups. She is the author of “Extraordinary PR, Ordinary Budget: A Strategy Guide (Berrett-Koehler 2017)” and “First and Only: A Black Woman’s Guide to Thriving at Work and in Life (Broadleaf Books 2021 and 2022).” Farmer is the host of the award-winning podcast, Faith Talks, which is a production of United Women in Faith, formerly United Methodist Women.
Through Spotlight PR, Farmer and her team have represented a host of high-profile clients including the Black Southern Women’s Collaborative; CLLCTIVLY, the Decolonizing Wealth Project; Florida Rights Restoration Coalition, Florida Rising; LIVE FREE; activist, Grammy award-winning rapper and businessman Michael Render, pka Killer Mike; the Rev. Dr. William J. Barber II and Repairers of the Breach; Race Forward; Revolve Fund; the UndocuBlack Network; United Women in Faith; and the Black Church PAC.
Spotlight PR Services Include:
- Crisis Communications
- Ghostwriting
- Public Relations coaching
- Media Training
Farmer and her team’s understanding of the intersection of politics, advocacy, and media have helped the leaders and groups they have worked with stand out in a crowded media landscape. They have booked clients and colleagues in news stories and TV segments in leading print, digital and broadcast media outlets including The New York Times, the Wall Street Journal, The Washington Post, Atlanta Journal-Constitution, USA Today, Politico, U.S. News and World Report, HuffPost, The View, The Real, CNBC, CNN’s Brooke Baldwin, the Joe Rogan Podcast, The Breakfast Club, HBO’s Real Time with Bill Maher, MSNBC’s AM Joy, and MSNBC’s The Rachel Maddow Show.
Farmer is a former member of the University of Rochester Board of Trustees’ Diversity Advisory Council, and previously served on the advisory committee for the National Center for State Courts’ Community Engagement in the Courts initiative. Farmer earned a Bachelor of Arts in English and Political Science from the University of Rochester. You can learn more about her here: https://www.jenniferrfarmer.org or visit the “contact us” page to schedule a consultation.
