The Spotlight Advantage

Spotlight PR LLC is a public relations agency supporting leaders and organizations advancing justice. We represent those who live to serve humanity. Founded by Jennifer R. Farmer, The PR Whisperer, the firm is committed to ensuring good people have great public relations support. 

Spotlight PR has represented a host of high-profile clients including the Black Southern Women’s Collaborative; CLLCTIVLY, Edgar Villanueva and the Decolonizing Wealth Project; Florida Rights Restoration Coalition,  Florida Rising; The Heart Nest Center; LIVE FREE;  activist, Grammy award-winning rapper and businessman Michael Render, pka Killer Mike; the Rev. Dr. William J. Barber II and Repairers of the Breach; Race Forward; Revolve Fund; the UndocuBlack Network; and United Women in Faith.

Spotlight PR Services Include:

The Spotlight team’s understanding of the intersection of politics, advocacy, and media have helped the leaders and groups they have worked with stand out in a crowded media landscape. They have booked clients and colleagues in news stories and TV segments in leading print, digital and broadcast media outlets including The New York Times, the Wall Street Journal, The Washington Post, Atlanta Journal-Constitution, USA Today, Politico, U.S. News and World Report, HuffPost, The View, The Real, CNBC, CNN’s Brooke Baldwin, the Joe Rogan Podcast, The Breakfast Club, HBO’s Real Time with Bill Maher, MSNBC’s AM Joy, and MSNBC’s The Rachel Maddow Show.

 

Who Hires Us?

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Individuals or organizations that are receiving limited media attention or problematic media coverage and want help establishing their brand or changing the narrative about their

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Individuals or organizations with a strong orientation to social or racial justice who want to work with a PR firm experienced in this area. They value a PR firm whose employees have extensive experience in this area.

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Organizations and leaders in need of crisis communications support or crisis prevention assistance.

Our Services

  • Crisis Communications
  • PR Coaching
  • Media Training
  • Ghostwriting

Testimonials

“Spotlight PR has done amazing work bringing national media attention to the important work being done in the Deep South. Jennifer introduced and connected us to so many different media platforms from traditional media and online magazines to issue specific podcasts!”

Ashley Shelton, Power Coalition for Equity & Justice

Jennifer R. Farmer and Spotlight PR were more than just a PR firm. In the aftermath of trauma that brought overwhelming media interest, Jennifer was our protector. Her strategic, calm, practical wisdom helped us navigate a reality we never imagined. Jennifer and her staff offered professionalism, guidance, and support that helped us to share our story and amplify our message. When our world was turned upside down, Spotlight PR was our lifeline.

Rabbi Charlie Cytron-Walker

“I recommend Spotlight PR for anyone who lives to serve humanity,”

Dr. Sabrina N’Diaye, The Heart Nest Center

“In times of crisis, Jennifer is like a fish in water. She works at campaign pace without sacrificing quality and without inciting panic.”

State Senator Capri Cafaro

“Working with Jennifer was the best decision I made as a new business owner. I learned more than I ever could have paid for, and I was protected from making damaging, rookie mistakes. I knew nothing about public relations, but Jennifer is experienced in PR and gifted in spotlighting dreams. You can hire a PR firm anytime, but there’s only one Jennifer R. Farmer; she believed in my dream, worked through the night to help me achieve it and superseded my expectations.”

Rev. Dr. Brianna K. Parker

“I sincerely appreciate you and your work. You have helped me sharpen my message and focus. Thank you.”

Michael Render, pka Killer Mike

Plan & Secure the Media Spotlight You Deserve. Download our 2025 Editorial Calendar.