The Spotlight Advantage

Spotlight PR LLC is a Black woman-owned, social justice public relations firm. Founded by Jennifer R. Farmer, the firm is committed to ensuring that good people have great public relations support. Known as ‘The PR Whisperer,’ Farmer supports leaders who are advocated for racial and social justice.

Farmer has made her mark in social justice movements, holding a range of senior leadership positions with national racial justice, labor and faith-based groups. She is the author of “Extraordinary PR, Ordinary Budget: A Strategy Guide (Berrett-Koehler 2017)” and “First and Only: A Black Woman’s Guide to Thriving at Work and in Life (Broadleaf Books 2021 and 2022).” Farmer is the host of the award-winning podcast, Faith Talks, which is a production of United Women in Faith, formerly United Methodist Women.

Through Spotlight PR, Farmer and her team have represented a host of high-profile clients including the Black Southern Women’s Collective; Florida Rising; LIVE FREE;  activist, rapper and businessman Michael Render, pka Killer Mike, who is host of the Netflix show, “Trigger Warning with Killer Mike” and one half of the rap duo Run the Jewels; the Rev. Dr. William J. Barber II and Repairers of the Breach; the UndocuBlack Network, author Edgar Villanueva (Decolonizing Wealth), and a host of social justice organizations such as United Women in Faith; Religious Coalition for Reproductive Choice and more.

Spotlight PR specializes in:

Farmer and her team’s understanding of the intersection of politics, advocacy and media has helped the leaders and groups they have worked with standout in a crowded media landscape. They have booked clients and colleagues in news stories and TV segments in leading print, digital and broadcast media outlets including The New York Timesthe Wall Street JournalThe Washington Post, Atlanta Journal Constitution, USA Today, Politico, U.S. News and World Report, HuffPost, The View, The Real, CNBC, CNN’s Brooke Baldwin, the Joe Rogan Podcast, The Breakfast Club, HBO’s Real Time with Bill Maher, MSNBC’s AM Joy, and MSNBC’s The Rachel Maddow Show.

Farmer is a former member of the University of Rochester Board of Trustees’ Diversity Advisory Council, and previously served on the advisory committee for the National Center for State Courts’ Community Engagement in the Courts initiative. Farmer earned a Bachelor of Arts in English and Political Science from the University of Rochester. You can learn more about her here: or visit the “contact us” page to schedule a consultation.

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Who Hires Us?

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Individuals or organizations that are receiving limited media attention or problematic media coverage and want help establishing their brand or changing the narrative about their

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Individuals or organizations with a strong orientation to social or racial justice who want to work with a PR firm experienced in this area. They value a PR firm whose employees have extensive experience in this area.


Individuals or organizations that need sporadic help, such as help facilitating a training or help coaching staff.

Our Services

  • Content Creation
  • Crisis Communications
  • Media Relations
  • Message Development
  • Strategic Communications
  • Workshop Facilitation and Training
  • Writing and Ghostwriting

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    Jennifer R. Farmer and Spotlight PR were more than just a PR firm. In the aftermath of trauma that brought overwhelming media interest, Jennifer was our protector. Her strategic, calm, practical wisdom helped us navigate a reality we never imagined. Jennifer and her staff offered professionalism, guidance, and support that helped us to share our story and amplify our message. When our world was turned upside down, Spotlight PR was our lifeline.

    Rabbi Charlie Cytron-Walker

    “Jennifer Farmer is a force of nature. She fuses excitement, expertise and hope into all she does. As a leadership whisperer, she has the keen ability to guide individuals and organizations to transformational change by cultivating an environment that allows everyone to see what is, re-imagine what could be and build on the wholly possible.  If you or your organization want to go to the next level, call Jennifer Farmer.” -Nina Turner, former state senator, Ohio

    Senator Nina Turner

    “In times of crisis, Jennifer is like a fish in water. She works at campaign pace without sacrificing quality and without inciting panic.”

    State Senator Capri Cafaro

    “Working with Jennifer was the best decision I made as a new business owner. I learned more than I ever could have paid for, and I was protected from making damaging, rookie mistakes. I knew nothing about public relations, but Jennifer is experienced in PR and gifted in spotlighting dreams. You can hire a PR firm anytime, but there’s only one Jennifer R. Farmer; she believed in my dream, worked through the night to help me achieve it and superseded my expectations.”

    Rev. Dr. Brianna K. Parker

    “I sincerely appreciate you and your work. You have helped me sharpen my message and focus. Thank you.”

    Michael Render, pka Killer Mike

    Our Team

    Jennifer R. Farmer is an author, lecturer and strategic communications professional. She works with ...

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    Joy Metcalf

    Joy Metcalf is an editor with more than 15 years of experience working on everything from books to m...

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    Peppur Chambers Self Image

    Peppur is an international writer/producer/educator who strives to live her voice and inspires other...

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