- Public Relations professionals outnumber journalists by 4-1, raising the likelihood that even great story ideas may be overlooked.
- Media pitching is necessary to help your content stands out. Sending a press release alone, rarely guarantees coverage. A press release to the correct reporter, and then following up with a phone call or email raises the stakes that your story will at least be seen.
- The final reason it is necessary to pitch the media, is because journalists, like many of us, are extremely busy. Unlike everyone else, they are constantly bombarded with information from a host of causes and campaigns. In between their hectic schedules, and limited bandwidth, they may overlook your content. Media pitching increases the odds that they wont.
