- https://www.bkconnection.com/books/title/Extraordinary-PR,-Ordinary-Budget
- https://www.forbes.com/sites/cherylsnappconner/2013/10/13/how-to-pitch-the-press-the-8-no-fail-
- strategies/#2b76bb637e88https://www.prnewsonline.com/pitching-media+relations-mistakes
