Media pitching is all about developing the correct media list.
You need to know which reporters cover your issue, and the best way to reach them.
If your media list is not regularly updated, meaning updated prior to every pitch, you will spend time pitching the wrong people.
If you are unable to update your media list prior to pitching, vow to update it every month.
Each time you send a media release or press advisory, you will get bounce backs and out of office messages. Use that information to update your press list.
