- Develop a written pitch.
- Ensure your pitch is free from typos and grammatical errors.
- Email your pitch to the correct reporter, i.e. the reporter who covers your issue.
- Follow-up via phone if the reporter does not respond within 1 day.
- Develop a phone script (what you’ll say when they answer) prior to calling reporters.
- If you receive a reporter’s voicemail message, leave your pitch on their voicemail. Be sure to include your name and phone number.
