Spotlight PR brings quality public relations assistance into reach for mission-driven causes as well as socially conscious entrepreneurs, celebrities and executives.

Why is it Necessary to Pitch the Media ?

  • Public Relations professionals outnumber journalists by 4-1, raising the likelihood that even great story ideas may be overlooked.
  • Media pitching is necessary to help your content stands out. Sending a press release alone, rarely guarantees coverage. A press release to the correct reporter, and then following up with a phone call or email raises the stakes that your story will at least be seen.
  • The final reason it is necessary to pitch the media, is because journalists, like many of us, are extremely busy. Unlike everyone else, they are constantly bombarded with information from a host of causes and campaigns. In between their hectic schedules, and limited bandwidth, they may overlook your content. Media pitching increases the odds that they wont.
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Download Our Crisis Communications Checklist

In an era of instant information, accusations can spread like wildfire. Even if claims are unfounded, your brand can take a hit; especially if one is a public figure. Download our crisis communications checklist to begin thinking about crisis management.

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