Spotlight PR brings quality public relations assistance into reach for mission-driven causes as well as socially conscious entrepreneurs, celebrities and executives.

Before You Pitch, Answer These Questions

  • Is your story the first, the biggest, the best, etc.? Does it break the mold and if so, how?
  • Is your story idea or concept newsworthy?
  • Is your story idea or concept presently in the news, meaning reporters might want to cover it?
  • Are you offering a different spin on a pre-existing story? Are you telling journalists and their audience something they don’t already know?

If you are unable to credibly answer yes to these questions, you may not have a newsworthy story. It may not be time to approach the media.

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Download Our Crisis Communications Checklist

In an era of instant information, accusations can spread like wildfire. Even if claims are unfounded, your brand can take a hit; especially if one is a public figure. Download our crisis communications checklist to begin thinking about crisis management.

Crisis Management Checklist Popup

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