You are willing to commit time on your schedule for media. Media involves a time commitment. There is the time to prepare for the media interview, the time to physically go to the interview spot or do the interview remotely, and the time after the interview to promote the segment or your interview’s message. There is also an investment of time required when thinking through the best angle to share your work and story; what examples will you use? What visuals promote your message? What validators do you need to have lined up to affirm and confirm what you are saying?