Spotlight PR brings quality public relations assistance into reach for mission-driven causes as well as socially conscious entrepreneurs, celebrities and executives.

How Does One Identify the Reporters to Pitch?

Research the topic you care about and make note of the journalists who are covering that issue.

Use a service such as MuckRack, Meltwater, Cision, etc, to identify the contact information of the reporters you’d like to reach out to. If you do not have a subscription to any of these services, or if you cannot find the contact information using these services, look up the reporter or journalist using social media platforms such as LinkedIn, Twitter, Instagram, Facebook, etc.

Download Our Crisis Communications Checklist

In an era of instant information, accusations can spread like wildfire. Even if claims are unfounded, your brand can take a hit; especially if one is a public figure. Download our crisis communications checklist to begin thinking about crisis management.

Crisis Management Checklist Popup

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