Spotlight PR brings quality public relations assistance into reach for mission-driven causes as well as socially conscious entrepreneurs, celebrities and executives.

Tag: Jennifer R. Farmer

Spotlight PR LLC Celebrates New Clintonville Office with Open House

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Spotlight PR LLC, a crisis communications firm, recently held an open house at its new office location, 4041 N High Street, Suite 204. The company previously had a small workspace in Westerville, and is now firmly rooted in Clintonville. The firm works with leaders and organizations to help them develop their platforms and protect their brands.
 
Founded in 2016 in Northern Virginia by Jennifer R. Farmer, Farmer relocated the business to Ohio, where she is from, in 2020. The firm specializes in public relations with an emphasis on crisis management, publicity, ghostwriting and PR Coaching. It also offers a host of resources such as workshops, videos and blogs to help clients communicate more effectively and navigate a host of public relations issues.
 
“I founded Spotlight PR because I wanted to build a culturally competent public relations firm that would support good people in the important work they were leading,” said Farmer, aka “The PR Whisperer®.” “I am excited about the opportunity to support those on the frontlines of movements for racial and social justice.”
 
Farmer has more than 22 years’ experience in strategic communications and politics. She has worked with some of the biggest names in the racial and social justice space including the Rev. Dr. William J. Barber II of Repairers of the Breach, Pastor Michael McBride of LiveFree, former Ohio State Senator Nina Turner, and Grammy Award Winning rapper Michael Render, pka Killer Mike.
 
Current and former clients of Spotlight PR include CLLCTIVLY, the Decolonizing Wealth Project, the Florida Rights Restoration Coalition, Florida Rising, the Ohio Organizing Collaborative, Race Forward, the Raising Child Care Fund, The Heart Nest Center, United Women in Faith, and more.
 
“We are excited to close out the year in our new office and anticipate what is to come in 2025 and beyond,” Farmer said.
 
Visit Spotlight PR’s contact us page to learn more.

What Makes A Good Spokesperson?

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If you’ve ever been enthralled with a news program or advertisement, it’s because the person delivering the message or the message itself captured your attention. Once your interest was piqued, you couldn’t turn away. This begs the question, ‘what makes a good spokesperson?’ In this video, I share a tips to help you become a great spokesperson.

First, a good spokesperson knows their audience. Before they speak, they know who they’re communicating to, and what their audience needs to hear.  When they receive interview requests, they vet the requests from the standpoint of who is the audience and is this an audience I should be communicating with; or is someone else better positioned to do so. Good spokespeople do not speak just to be speaking, but rather to deliver an impactful message.

Next, a good spokesperson avoids jargon and speaks in plain language. Do you have a friend who loves the ‘big words?’ In his book, “On Writing,” author and screenwriter Stephen King advised writers to ‘never use a big word when a small one will do.’ I agree with the sentiment believes it applies to writers as well as communicators. Jargon or poorly selected word choices – when your audience doesn’t use those words – could complicate understanding. Since we communicate to be heard, its important to eliminate anything that makes it harder for our audience to hear us. Why? Because in organizing, we want our audience to hear us and then act. So, make it easy for them to do so. 

A good spokesperson understands that its not what they say, but what their audience hears that makes a difference. They take time to research their audience as well as the current political environment. They are mindful of the contemporary meanings of words, and how those words can trigger support or upset. They speak so that their audience understands and hears.

For other tips, see this video: https://www.youtube.com/watch?v=CFD-IuFz1fY&t=10s.

Be sure to go to this YouTube page and like, subscribe and share if you find this content helpful.

Rabbi Charlie Cytron-Walker’s Publicist Issues Statement on Limited Media Availability

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For Immediate Release

Jan. 18, 2022

COLLEYVILLE, Texas – Following the horrific hostage situation at Congregation Beth Israel and the ensuing media interest, Jennifer R. Farmer of Spotlight PR, the congregation’s media firm, issued the following statement:

“Thank you for your interest in Rabbi Charlie Cytron-Walker and each individual held hostage on Saturday, Jan. 15. During this difficult time, my priority is to support the emotional well-being of Rabbi Charlie and Congregation Beth Israel. To that end, I am unable to honor most media requests for Rabbi Charlie and the individuals’ held hostage. My goal is to balance the media’s need to know with these individuals’ need to heal. Thank you in advance for respecting Rabbi Charlie and the congregation’s privacy during this time. Please do not go to the homes of persons held hostage. This is not just a news story, but a tragedy impacting real people.”

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Contact: Sydney Bagley, sydney@spotlightpr.org

 

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