6 Media Trends You Should Expect in 2026
If you want to secure media attention, you’ll want to be mindful of media trends. Staying attuned in an ever-changing media landscape is about more than visibility—it’s about discerning appropriate strategies to build your platform and strengthen your brand. As we move into 2026, here are six trends that will impact the media industry.
Media Outlets Will Continue to Invest in AI-power Insights.
Let’s be real: AI is here to stay. AI-powered software has been a mainstay for a few years, but its utilization is only increasing. AI tools can now predict potential issues, highlight trending topics and identify strategies for garnering favorable coverage. While there are considerations for how we should use AI, smart executives will attune to the ways in which it can help us do our jobs more efficiently.
Micromedia and Microscasts Will Continue to Increase.
Many people complain that consumers’ attention spans are shorter. However, engagement runs deeper. Micromedia—such as newsletters, Substacks, niche podcasts or local digital publications that cater to specific audiences—are viewed as more authentic and less corporate. People want quick updates, leadership insights and concise information. This type of media is quick to produce and easy to distribute. Other examples include mini audio press releases and short impact stories shared across multiple platforms.
The rise of short-form podcasts is also reshaping how audiences engage with content. People are turning to short-focused episodes as an alternative to longer shows. Short audio storytelling helps humanize your business or organization.
The Lines Between Video- and Audio-centered Content are Blurred.
Short video via platforms like TikTok will continue to be a staple in the media landscape in 2026—but the line between audio and video will continue to blur. Many platforms are turning audio storytelling into watchable content. Those who already have an audio podcast will transform to filming episodes to boost audience discoverability and engagement.
The Creator Economy Will Continue to Influence Public Perception.
In an earlier article, I discussed how accusations impact a leader’s brand. There was a time when leaders navigated brand-altering stories from traditional media sources alone. Now leaders must also consider bloggers and other content creators. Content creators, industry experts and thought leaders play a powerful role in shaping public perception. In 2026, it would be wise to not only monitor their influence, but develop a strategy for how to engage content creators.
Narrative Storytelling Still Matters.
In a noisy world where people often want snippets of content, impactful storytelling is still necessary. Facts and data alone don’t move people—stories do. They humanize your message and create an emotional impact that inspires action or reflection. Storytelling will continue to be woven into any media content.
Viewers will Continue to Crave Authenticity and Transparency.
During the 2024 election, we learned that many people were interested in content creators who offered unvarnished takes on the candidates and on policy. Trust in traditional media sources dipped as many people felt major cable networks towed the party line. The drive for authenticity pushed some viewers away from cable and towards content creators. The hunger for relatable hosts also explains why more content creators are opting for less polished videos. Vulnerable storytelling, paired with claims that can be verified, builds credibility and loyalty.
The Bottom Line
Evolving media tools and platforms aren’t meant to replace how you traditionally promote your business or organization—they supplement your outreach strategy. The future is hybrid. Micromedia can coexist with newspapers, magazines and long-form podcasts to tell compelling stories that meet audiences where they are. The key is knowing how to use each format effectively to advance your narrative while building trust, visibility and lasting influence. Certainly, you do not need to do this alone. Book a consultation with Spotlight PR LLC today.
Coshandra Dillard is a freelance writer with Spotlight PR LLC. Be sure to check out other blogs for regular communications updates.