Why You Should Use Vertical Video
Since vertical video fits naturally with how users capture content on our phones, anyone can capture these videos on their phone and share them easily.
Video is an effective way of sharing stories with a large audience through social media.
With 99% of users using a tablet or smartphone to connect to social media and 78% doing so exclusively from their phones, organizations need to ensure their messages are mobile-friendly. This will allow you to reach more people.
The way you hold your phone while taking a video is critical. Hint: you should be holding your phone in a vertical position.
Short, vertical videos are routinely promoted to more social media users to help raise awareness, spread your message and engage with more supporters.
Why vertical videos work best
Vertical video corresponds with how we use our devices.
Think about how you hold your phone.
It’s natural to hold your phone up and down when viewing content. With vertical video, audiences can see the video without rotating their screens, which makes the experience more user-friendly. It makes your message easier to consume for your audience.
Since vertical videos take up more screen space, it makes it easier to grab the attention of users, which leads to more engagement. More engagement leads to social networks sharing the video with additional users.
Studies show users prefer vertical video
A recent report from AdNews showed that 70% of millennials don’t take the time to flip their phones when viewing horizontal videos on their phones.
Users are gravitating more toward the vertical and square formats.
Recent testing from Animoto shows that square videos (1:1) get 30-35% more views and 80-100% more engagement than widescreen videos (16:9) on social media.
Vertical video is cost-effective
Vertical video works well for users who have a limited budget. Since vertical video fits naturally with how users capture content on our phones, anyone can capture these videos on their phone and share them easily.