5 Media Rules You Should Know
Like a lot of things in life, there are many factors that go into securing media coverage. However, if you understand the preferences of members of the media, you will be positioned to secure the coverage you deserve. This article reveals key tips that can help you now and in the future.
Every Outlet Has Submission Guidelines for Guest Columns.
It is imperative you know them and understand them before submitting an essay. Not all outlets will take the time to share feedback on your essay. Therefore, learn each outlet’s submission guidelines and carefully adhere to them.
If You Are Pitching a National Story to Local Reporters, Be Sure to Detail the Local Impact.
If you are trying to gain local coverage of a national story, be sure to include a local voice. Local outlets will always prefer local voices. This helps the outlet localize the issue and make it relevant to the local community.
If You Include a Celebrity, Influencer or Elected Leader in Media Outreach, They May Receive the Bulk of Coverage.
Members of the media enjoy having big names when publishing a story. Even if the celebrity or elected official isn’t playing a leading role in what is being announced, the media, like a lot people, sometimes prefers big names. Consider having a conversation with your influencer to guide them on what you’d like them to say and when you’d like them to refer to organizational leaders.
Having Expertise Doesn’t Mean You’re the Best Spokesperson.
Just because you’re an expert doesn’t mean you communicate in a way that inspires TV outlets or radio shows to want to see or hear you. For instance, if you are unable or unwilling to use plain language, you will have difficulty connecting with many audiences. Consequently, media outlets will be less likely to book you.
The goal is to communicate in an easy to understand manner. This will make you irresistible to television, radio and podcast producers. If you need help in this area, book a media training consultation on the main page of our website.
You Don’t Have to be the Best, But You Must Be First.
If you are seeking to have an opinion essay published, you must submit it as soon as there is breaking news about that issue. If you want to be pitched to as a guest on a breaking news issue, you must be pitched as soon as the breaking news occurs. Even a two- or three-day delay could be detrimental to your cause. Many outlets receive so many submissions and pitches that they select the first ones they receive. You don’t always have to be the best, but you must strive to be first.
Jennifer R. Farmer, aka The PR Whisperer®, is the principal of Spotlight PR LLC. Be sure to check out other blogs and subscribe for regular communications updates.