Approximately 80% of People Will Not Read Past a Blog’s Headline
By Tiffany Onyejiaka
If you are strategizing about ways to share your message and mobilize your audience, you should consider blogging. Blogging enables you to share thought leadership, engage your audience, and boost website traffic. Despite the rise of social media, blogging remains a formidable fixture in the digital media landscape. For instance,
- 77% of internet users read blogs, according to Social Media Today,
- The presence of blogs increases web traffic by 55%, according to HubSpot, and
- 70% of people prefer learning about an organization through articles versus traditional advertisements, according to Demand Metric.
Do You Have a Blog?
Every racial and social justice organization should consider adding a blog section to its website. When leaders and partners draft essays, consider posting those pieces on your website, rather than automatically pitching them to an external platform. This will boost website traffic, engage followers, and support the positioning of the organization or leader.
Need more information? Watch this online workshop where I discuss more.
4 things to remember if you blog
If you decide to blog, keep in mind:
- The majority of people who come across a blog will not fully read the content. According to a HubSpot study, 43% of readers say they skim most blog posts.
- The benefits of including subheads, short paragraphs, memes when appropriate, or photos.
- Studies show that 80% of readers will not read past a blog’s headline, according to a HubSpot study. This is a reminder to create impactful headlines and meaningful content.
- The average time most people spend reading blogs, is 96 seconds, according to a HubSpot study.
For these reasons and more, it is imperative that you create strong headlines, tailor your blog to your specific audience, and create strong blog content.
Tiffany Onyejiaka is a freelance writer with Spotlight PR LLC. Check out all blog posts and subscribe for regular communications updates.