Six Steps to Become a Better Storyteller

Just because you tell a story doesn’t mean it’s received by the listener.

By Jennifer R. Farmer

There is no shortage of issues around which we need to communicate. But people on the receiving end of communications are often inundated with messages from a host of different entities. And here’s a clue; not all of those messages are received. Being a good storyteller is one way to ensure your communication is acknowledged and heard. Here are six ways to boost your storytelling skills. 

Know your audience.

It is impossible to be a good storyteller if you do not know what your audience needs, likes or desires. You also can’t get to them if you don’t know where they collect information. It is imperative that you know your audience’s proclivities, interests and desires, and then work to honor what you know.

Pick the right mode of communications for your audience.

If you want to communicate with young people, it is imperative you use modes of communication which they are involved or engaged. If you want to communicate with people who are short on time, you need to communicate in brief nuggets of information, offering a place where interested parties can gather more information if that is what they want.

Use a compelling introduction.

Don’t wait to capture your audience’s attention. Do it immediately. Use a compelling introduction that leaves your audience wanting more. You can do this via a story, an example or a dynamic warm-up.

Be clear and prioritize clarity.

The most important thing in communication is understanding. If your audience doesn’t understand what you are saying, they are less likely to take action. Use simple words, phrases and avoid jargon. Prioritize the needs of your audience to ensure you are clear and they understand.

Check-in with your audience.

Communicating well is about being in close relationship with your audience. You are constantly assessing what is and what isn’t working for the people you are communicating with. If you see that your audience doesn’t understand, work to clarify. If your audience is tired, switch up how you communicate or do something to energize them, such as asking them to move around (if they’re physically able to do so), or asking them how they’re feeling and what they need.

Engage the audience by giving them something to do.

Most of us appreciate two-way conversation. Additionally, when your communication is a back-and-forth, you increase engagement and interest. But when you communicate and your audience is fired up about what you’ve said, they are more likely to take action. Be sure to give them something to do to further the cause you discussed.