Media Trends To Watch In 2025: Essential Insights For Those Seeking Coverage
The media landscape is expected to change rapidly in 2025 with continued advancements in digital media, audience behavior, and increased demands on journalists and newsrooms.
Understanding these changes and how these trends impact journalists’ work can help those seeking media coverage.
Here are several trends that those seeking media coverage should consider.
AI-Powered Newsrooms
Artificial intelligence is changing the way newsrooms gather news.
Journalists use AI to make their lives easier, from automating repetitive tasks and quickly looking at a large amount of data.
The changes are designed to allow journalists to focus on in-depth and investigative stories.
AI tools quickly go through press releases, so tailoring pitches to specific journalists with relevant information can help your information get through artificial intelligence filters.
More Data-Driven Stories In The News
Newsrooms increasingly focus on stories backed by complex data and statistics to develop in-depth stories.
If you can provide deeper data in your requests for stories, it often generates more interest from newsrooms.
Organizations could invest in data to align with their message and offer timely insight into issues relevant to their target audience and local journalists that cover your organization.
Short videos Are Continuing To Grow
Audiences are growing to love short-form video content that makes an impact.
These forms of content have done well on TikTok, Instagram Reels, and YouTube Shorts. More traditional outlets use short videos to tell their stories.
Organizations can offer their content to journalists or partner with influencers to tell their stories.
Events Aren’t Just In-Person Anymore
Newsrooms like online access to interviews and event coverage to save time and resources. And virtual press conferences are often attended by more media members.
To make your virtual event coverage work, it’s a great idea to ensure you are set up digitally to set up easy access for journalists.
Niche Media Platforms Are Growing
Remember to invite non-traditional and mainstream outlets when asking the media to cover your event.
More journalists are shifting to Substack, Patreon, and Reddit communities to gain traction and community-focused sources are gaining popularity.
Content Authenticity And Transparency Is Becoming More Important
You should be authentic in your message and choose to be transparent.
Journalists are skeptical of jargon and non-transparency and respond well to genuine stories that show the humanity behind groups and organizations.
Authenticity will increase the likelihood of positive media coverage.
Need help planning your media strategy for 2025?
Spotlight PR can help. Contact us at press@spotlightpr.org or book a consultation on our website.
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Chris Pugh is the media relations manager for Spotlight PR LLC, a public relations agency that supports leaders and organizations in advancing justice. Check out all blog posts and subscribe for regular communications updates.