Strategic Silence Is Key for Leaders

Social media has changed communications forever. We now live in an era of, “if I don’t publicize it, it didn’t happen.” Since so many of us have a social media presence, it is commonplace to share wins and losses, as well as upcoming events and plans, online. I get it; it feels good to share your progress, inspire people to join you in realizing broader goals, or to just be your authentic self. Although everyone does it, communicating (including posting online) without awareness of the political climate carries liability.

In today’s instant cultural context, you might feel pressured to always be “on.” You might feel pressure to show others that you are having an impact. Not only could that be ineffective, but it could also be dangerous. We are living in a hyper-partisan world, where people don’t just want to silence their opponents, they want to destroy them.

Just think about how the administration discusses and characterizes those with whom they disagree. “Democrat” has become not only a curse word, but red meat for a political establishment that doesn’t want to build bridges but rather burn them to the ground. For instance, there is sharp vengeance against speech or ideology that does not align with the culture or political sentiments. We have witnessed this with attacks on equity or anything that supports inclusiveness.

In the current environment, publicizing initiatives or assertions that advance equity could come at a price. This is not an appeal to give up the fight for justice, but to do so strategically. Some things shouldn’t be posted on social media, nor should they be disclosed outside of a small network of trusted partners. Not every newsletter needs to disclose a plan before it’s had time to bake. Even opinion essays and blog posts that reveal strategy should be reconsidered.

Social media affords the opportunity to engage a host of people in a short amount of time. It’s also changing how we organize. With the click of a button, we can rally people for or against a cause. And while many of us have a social media presence, we may need more vigilance with regards to what and when we share.

In the 1940s, 50s and 60s, civil rights leaders convened in private homes, churches or establishments owned by trusted colleagues. Perhaps it’s time to return to behind-the-scenes organizing. Sharing strategies publicly can land in the hands of those who wish to undermine racial and social justice movements. We should increasingly be wary of giving opponents opportunities to disrupt or repress our messages or discredit our organizations.

To be clear, strategic silence is not passive; in fact, it gives you space to organize, to protect your work, and to emerge with greater power. The question becomes, how often — and when — do I communicate my work? Timing is everything, and we’d be happy to speak with you – offline of course – about upcoming work and tips to ensure you have the impact you desire. Click the blue box in the top right hand corner of our website to book your consultation.