Chronically Online: The Dangers of Logging On

We’ve all been there: You’re in the middle of a project but find yourself replying to social media posts because you want to be responsive to your audience. Then, you’ve gone down a rabbit hole researching a topic that is relevant to your work. And later, breaking news, trending topics and a flood of Google alerts divide your attention. Could it be that you’re chronically online?

There is no consensus on what “chronically online” means. On the surface, it sounds like someone who spends too much time on the internet. But what is considered too much could be measured subjectively. Moreover, in what context does it become harmful? Online platforms offer a direct connection to the people you want to engage with to share messages or collect feedback to help develop strategies and policies. Ask yourself these four questions to determine if you need to take a step back from social media, apps, or the internet in general:

Social media and other platforms allow us to reach many people at once. A generation ago, organizing strategies took place in homes, churches or other spaces secured by trusted colleagues. This strategy took a lot of time and resources, but it was effective; It kept sensitive information confidential, so as not to cause harm to communities and to reduce the chances of plans being thwarted. In this moment, it’s not hyperbole to assert that we should revisit this approach. Voting rights protections are being weakened, and the current administration is punitive toward those who challenge it, opening movements up to repression. This is not a plea to abandon social media, but it is a reminder to be vigilant about what and when you share information.

Social media remains an effective tool in any leader’s toolbox. But there are times when they step away from screens, put boots on the ground and meet people face-to-face. In a more intimate setting, you can build trust with your audience. People appreciate when leaders meet them where they are. In addition, some people, particularly elders, people without access to internet, or those with atypical schedules can’t always show up online.

It is understandable to become enraged by our current political climate. You wouldn’t be an informed leader if you don’t feel disheartened by recent regressive developments. You also might feel comfortable venting to your online community.  Nonetheless, it is crucial to avoid personal attacks and defamatory or inflammatory speech. This might seem obvious, as strong leaders are calm, strategic and steadfast in the mission of advancing social justice. But we aren’t living in an ordinary time, as political violence rises and our First Amendment rights are being attacked. This is a reminder to keep speech that could be misconstrued offline.

Leaders use social media and the broader internet to maintain transparency and to learn from their audience. There is absolutely nothing wrong with being vulnerable. You are human and it’s essential in the work that you do. However, spilling too much of your private life or thoughts can be disastrous now or in the future. For instance, many political leaders are having a tough time distancing themselves from provocative or harmful social media posts from years ago. While it is possible that the public will grant you grace for old opinions, it is critical to gauge whether your streams of consciousness belong online. Leaders should always pause and defer to a communications strategy before making public statements online, especially during a controversy. After all, your digital footprint will linger for a long time.

Technology has been both a blessing and a curse. It’s imperative that we remember what is at stake when we use these tools. Spotlight PR can guide you in approaching your messaging strategies, whether you’re on or offline. Click the blue box in the top right-hand corner of our website to book your consultation.