Why Response Time is Everything When It Comes to Media Requests
Here’s Why You Should Respond as Quickly as Possible to Media Inquiries By Chris Pugh Whether promoting an issue or handling a crisis, a prompt response is critical to getting...
read more . . .9 Steps to A Successful Media Interview
We get it. Being interviewed by a news reporter can be unnerving or scary. But with preparation, you can be confident and successful. Below are nine tips for a successful...
read more . . .Everyone in the Public Eye Needs Media Training, Including Entertainers
Everyone in the Public Eye Needs Media Training, Including Entertainers All people in the public eye should have an understanding of public relations. Public relations is the management of how...
read more . . .Even a Publicist Can’t Fix This
Sean Diddy Combs: Even a Publicist Can’t Fix This Rapper and media mogul Sean ‘Diddy’ Combs was arrested in New York City on Monday Sept 16 and arraigned on Sept....
read more . . .Here’s How To Edit Video on Your Phone
How to Edit Video on an iPhone By Andrew Robinson The days of needing a computer to edit a video are gone. With a few exceptions, you can now edit...
read more . . .Language Guidance for This Election Cycle
Guidance to Help You Craft Inclusive, People-First Language Years ago, The Opportunity Agenda, and then The Opportunity Agenda and Advancement Project, released a social justice phrase guide. The purpose of...
read more . . .What Contributed to the NABJ Convention Debacle?
A Crisis Communications Perspective on What Went Wrong with President Trump at NABJ 2024 By Jennifer R. Farmer The National Association of Black Journalists (NABJ) recently experienced a crisis of...
read more . . .Registered Trademark for “The PR Whisperer”
‘The PR Whisperer’ is Now a Registered Trademark! I’m excited to announce that I’ve pursued and received a registered trademark for ‘The PR Whisperer.’ A former Spotlight PR consultant, Gail...
read more . . .Do I Need a Wikipedia Page?
Am I notable enough to warrant a Wikipedia page? Is this event necessary? If you are in a leadership role where you are charged with raising funds, you may routinely...
read more . . .Why Learning to Pivot During Media Interviews is So Important
It is imperative we learn to pivot while conveying credibility and sincerity. Singer and model Tyla appeared on the popular Breakfast Club Morning Show on June 13, 2024. During the...
read more . . .What is an Editorial Board Meeting?
By Jennifer R. Farmer The editorial board of a publication opines on a host of issues, and its perspective appears on the “editorial” page. Editorial boards write editorials, which represent...
read more . . .WATCH: Human and Sex Trafficking Survivors and Advocates Share Their Story
Watch this touching podcast segment and then take action to help. Since 2019, Spotlight PR LLC founder Jennifer R. Farmer has hosted a podcast for United Women in Faith, formerly...
read more . . .Six Steps to Become a Better Storyteller
Just because you tell a story doesn't mean it's received by the listener. By Jennifer R. Farmer There is no shortage of issues around which we need to communicate. But...
read more . . .There Are Some Things Crisis PR Teams Can’t Fix
By Jennifer R. Farmer When celebrities run afoul of the law, are accused of wrongdoing or make decisions that adversely impact their reputation, they will sometimes hire crisis communications or...
read more . . .Exciting Networking Opportunities for Communications Staffers
If you're an organizer, communications staffer or student interested in journalism, there are several convenings of journalists that you should put on your radar. Major associations for journalists of color...
read more . . .How to Know If You’re Ready to Hire a Publicist
By Jennifer R. Farmer If you have told yourself or someone else, “I need a publicist,” you may want to read this article. While a lot of people believe they...
read more . . .What To Look for When Hiring a Publicist
By Jennifer R. Farmer After the release of the ‘Where is Wendy?’ documentary, a lot of people have wondered how her team could have allowed the project to move forward...
read more . . .Approximately 80% of People Will Not Read Past a Blog’s Headline
By Tiffany Onyejiaka If you are strategizing about ways to share your message and mobilize your audience, you should consider blogging. It is a way to share your thought leadership,...
read more . . .Ask Yourself These Questions When Navigating a Crisis
By Jennifer R. Farmer If you are navigating a crisis, you may be inundated with advice from your colleagues, family and friends. But not all advice is created equal. So...
read more . . .Four Tips for Pitching Alternative Media
By Kimberly Barbano With significant newsroom cuts and the dominance of artificial intelligence, the media landscape is changing. For instance, Traditional news outlets are all online. Mainstream media outlets are...
read more . . .Avoid These Three Common PR Mistakes
By Jennifer R. Farmer Your work is important. I am sure you would prefer to spend the bulk of your time on mission rather than resolving a public relations (PR)...
read more . . .What You Should Consider Before Granting that Media Request
We know what they want, but is what they want good for us? Is what they want good for our current and future self? By Jennifer R. Farmer It’s been...
read more . . .Get The Media Coverage You Deserve: Download Spotlight PR LLC’s Editorial Calendar
Get The Media Coverage You Deserve: Use the Editorial Calendar Now. As you think about your media outreach for 2024, there are three phrases to keep in mind; news hooks,...
read more . . .Exposure is Not Necessarily a Flex
Your work is the flex, and it’s your work that will ultimately provide you a platform. By Jennifer R. Farmer In most situations, participating in a media or podcast interview...
read more . . .I’m PR pro and these are the 7 things I appreciated about Katt Williams’ Club Shay Shay Interview
Katt Williams broke the internet with his Jan. 3, Club Shay Shay interview. He demonstrated courage, authenticity and vulnerability. By Jennifer R. Farmer On Jan. 3, former NFL player and...
read more . . .Who is Getting Their News from Social Media?
In the same ways that traditional media is responding to the rise in social media by expanding their online presence, social and racial justice campaigns must continue to adapt as...
read more . . .How Grassroots Groups Should Respond to AI
"From even a cursory glance, we can conclude that AI is pervasive, seemingly omnipresent, and damaging to some industries." By Jennifer R. Farmer There is no question that if you...
read more . . .8 of the Most Inspiring Leaders We Met or Worked with in 2023
By Jennifer R. Farmer In 2023, Spotlight PR LLC once again had an opportunity to meet or work with inspiring leaders across multiple industries. We were encouraged by the change...
read more . . .The Spotlighting Series: Introducing Some of our Clients, Friends and Partners
I am in awe. I am blown away by the amazing people who Spotlight PR LLC has had the pleasure of supporting this year and over the past five years...
read more . . .5 Media Trends for 2024
By Jennifer R. Farmer As we wrap one year and prepare to greet another, I am reflecting on what I believe will be the defining trends in media for 2024....
read more . . .Mastering the Art of Connection: 6 Tips to Transform Your Email Marketing
By Joia Bullock Email marketing is a timeless way to connect with your audience. But it’s important to ensure email marketing campaigns convey authenticity. Here are six personable strategies that...
read more . . .Thank You for Your Support of Spotlight PR LLC
Any success that we enjoy has been fueled by your investment. It is the end of the year and I am once again reflecting on all that has transpired...
read more . . .What’s Your Deadline?
Assume the deadline is immediate. Acknowledge the request even if you don't have a source lined up. By Jennifer R. Farmer What’s the first question you should ask when a...
read more . . .How to Request a Correction From a Journalist
At the end of the day, all you can do is ask. By Jennifer R. Farmer You can give what you think is the perfect interview only to read the...
read more . . .Why You Should Take Control of Your Brand in 2024
To be clear, a strong brand makes a promise. When fulfilled time and time again, customers, clients and colleagues come to trust you and your brand. By Jennifer R. Farmer...
read more . . .You Have Two Jobs: The Work and Promoting Your Work
Regardless of how meaningful our work is, and how much value we get from doing it, we still need to be intentional in promoting what we're doing. By Jennifer R....
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Four Signs Your Media Interview Has Gone Off the Rails
By Jennifer R. Farmer If you utilize traditional media to amplify your brand or campaign, you must know how to salvage a media interview when it has gone south. And...
read more . . .Having A Large Platform Doesn’t Always Confer Credibility or Character
A large platform means a person is highly visible, not necessarily credible. By Jennifer R. Farmer There is something about our culture that idolizes those with power and money. Sometimes,...
read more . . .Four Steps to Invest in Your Own Content Channels
The media continues to contract, leaving fewer journalists to cover the issues you and I care about. You and I must become the architects of our own stories by building...
read more . . .Build Your Own Content Channels
One of the most important items on your "To Do" list for 2024. As we near the end of 2023, I have at least one item for you to put...
read more . . .What Makes a Good Spokesperson
By Jennifer R. Farmer All your life, you’ll need to communicate. But if you’re a business leader or executive, your success depends – in part – on how well you...
read more . . .Take Your Time: Why Cutting Corners to Grow Followers Online Isn’t Worth It
Success doesn’t always happen overnight; and even if it did, we all need time to develop the character and capacity to maintain it. I recently learned of a plastic...
read more . . .The Underbelly of Extensive Media Coverage
I have seen leaders spearheading incredible work and receiving awesome coverage, only to struggle with the jealousy of their peers. By Jennifer R. Farmer Many people want and need media...
read more . . .Journalism and Public Relations: What’s the Difference?
By Jennifer R. Farmer Earlier this week, leaked video appeared to show Ultimate Fighting Championship President Dana White striking his wife at a New Year’s Eve party. While the clip...
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